Origin Story

In 2019, Egal founder Tom Devlin was looking over his wife’s shoulder reading an article she had written for the Boston Globe on period equity. Stephanie Ebbert was covering women’s issues, and her article highlighted local and national efforts to get period products in public restrooms. When she told him that activists thought pads should be as common as toilet paper, a light went off.

A 30-year veteran of product development, Tom was working with absorbent materials in roll form at the time. He clearly saw that if pads were to be comparable to toilet paper, then they should be manufactured like toilet paper, and he knew how to do it.

Though the idea seems obvious now, few people at the time imagined pads in bulk form. After patenting the idea, Tom asked his colleague Penelope Finnie, developer of the character of Jeeves, from "Ask Jeeves" with years of experience in brand building and fundraising, to lead the new company.

Egal means equal. We think period parity is a problem we can all solve. Egal is women and men, wives and husbands, daughters and sons working together to achieve equality in the public restroom.



Egal has partnered with Love Your Menses, a non profit, to provide free period products for schools and organizations in Fall River, for students in Rwanda, and for students in Kenya.

ISSA Launches End Period Poverty Campaign. Egal is helping to get more data for schools and businesses to understand the impact of free period products.

Egal has partnered with the Benebikira Sisters and 2 girls schools in Rwanda to provide free period products.

Our Team

Penelope Finnie



• Seasoned brand builder

• Creator of ‘Ask Jeeves’

• CEO of Bittersweet chocolate cafes

Tom Devlin

Founder, CTO


• 30 year veteran of new product development - consumer, medical, scientific


Jaye Tyler



• Business executive of USA manufacturing -medical printed electronics

Aidan Bailey



• Chartered accountant

• Group Financial Controller of Legacy Hill Resources

Jen Severns

Head Of Growth


• Veteran of Sales & Marketing

• 3 successful company exits